Beer has historically been perceived as ‘the drink of the working man’ and, as such, has been expected to be cheap and accessible to all. But is this still the case now? ‘Cheap’ beer is certainly still available – just walk in to your nearest ‘cut-price’ local – You might strike lucky, but the vast majority of the time you will receive a competent but bland and ordinary pint. To get a pint that’s finely crafted and bursting with flavours, you should expect to pay more. We will try to convince you why in this article! The recent BeerHeadZ in-house survey established that 84% of our customers consider quality over price of greater importance. Yet some pubgoers still complain about the cost of their pint; Why should they pay more than a ‘pub down the road’? Well, firstly, you’re probably …
My journey with beer.
My earliest recollection of tasting beer was in the kid’s outside area of a pub, somewhere on the outskirts of Portsmouth, when I asked my dad if I could taste his beer. I took a swig and my face screwed up immediately as the bitter brown liquid hit my taste buds. “Don’t worry”, said my dad. “You’ll get used to it!” …and get used to it I did! That story is the first memory I have about my beer-drinking career but there have been many memory-making milestones along the way. Some of them are quite hazy now – the memories that is, not the beer (although many of them have been), but I’ll try to retrieve them for this article. The first ‘proper pint’ I ever had – that is bought for myself with my (pocket) money – was at …
New Lithuanian beer is simply magic!
In a World first, Lithuania’s AF Alaus Darykla (AF Brewery) has pioneered a technique of making beer from just air and water. The equipment used in this process looks reminiscent of the apparatus that brought the monster to life in Universal’s 1931 film of Mary Shelly’s ‘Frankenstein’ and literally, through sparks and alchemy, sucks one methyl (-CH3) group, one methylene (-CH2-) group, and one hydroxyl (-OH) group of molecules out of the air and combines them to form C2H5OH – Ethanol, or Ethyl Alcohol. The alcohol is then collected in small vessels (the process is extremely power intensive and only produces very small quantities). How the malt and hop character is obtained is nothing short of ingenious. Jets of the produced alcohol are literally squirted at super-high speed through compressed blocks of the desired hops and malts. The velocity of …
Cloudwater cask at BeerHeadZ
Cask is the word from Cloudwater! Only two years after dropping cask beers from its production, award-winning Cloudwater has decided to re-introduce cask in very limited quantities. Writing on their blog here they sate: “If you’re the sort of establishment that has a cellar that’s maintained between 10.5ºC-12ºC at all times, know to dispense cask when it’s conditioned out past any rise and fall of diacetyl producing VDK, and have enough stillage to serve cask beer when it’s ready and bristling with CO2, and not just when one of your lines is free, please get in touch here to register your interest”. Well, we ARE, we DO, we HAVE and we have been allocated casks for all four BeerHeadZ pubs! We are really excited to be among the first pubs in the country to once again showcase Cloudwater beers in …
Steampunk @ BHZ – Calling all Steampunks!
FREE Steampunk BeerZ @ BeerHeadZ BeerHeadZ Lincoln has commissioned Cheeky Imp brewery to brew us three truly EXCLUSIVE beers to celebrate the Asylum Steampunk Festival in Lincoln next month. They will be available only at BeerHeadZ over the weekend, 24th-27th August. Newark Steampunk aficionado Jay (Von Duran) Doran will be crafting special leather pump clips to showcase the beers on the bar, so big hoorahs to him! Also thanks to John Carcass of Cheeky Imp for rising to the challenge of creating these most excellent beers just for us and to Lincoln Steampunk Adie Trevelyan (aka Dr. Porridge) for getting involved in this project. One will be named BeerPunkZ – A juicy New England IPA, packed with Mosaic and Sorachi hops. The second beer – SteamHeadZ – will be a beautifully smooth coconut and vanilla stout. The third is a …
Budget? We’ll drink to that!
Despite drinkers up and down the country fearing another hike in beer duty in yesterday’s budget, the Chancellor announced that duty has been frozen (until the next budget at least). BeerHeadZ have decided to add to this good news by actually CUTTING the price of a pint by 20p to celebrate the opening of the new BeerHeadZ Nottingham to be followed in the New Year by Melton Mowbray and Lincoln. Reducing our prices, however, means we are no longer going to be able to extend our current 10p pint discount to loyalty card holders (which we have held for over three years) beyond December 1st. But be assured that there will be great offers in the future, starting very soon with a special promotion from the Cat Asylum brewery. Please remember that BeerHeadZ serve all our beers in oversize, lined …